Esikwenzayo
Umgomo wethu uwukuba uchwepheshe ohamba phambili kumabhrendi ezimoto zaseShayina kubangenisi bomhlaba kanye nabasabalalisi ngokufanayo:
● Ukuhlinzeka ngezinsizakalo zokubonisana ezizimele zemakethe yezimoto yaseShayina.
● Ncoma amabhrendi amaShayina angcono kakhulu futhi ugcine ubudlelwano kubasabalalisi baphesheya kwezilwandle.
● Yakha ubambiswano lwesikhathi eside ngezinga elihloniphekile lobuqotho ezinkambisweni zebhizinisi.
Project Consulting
Imininingo egciniwe
Imibiko
Project Consulting
Ngokungeziwe emikhiqizweni “yezingxenyekazi zekhompyutha” (izizindalwazi/imibiko), i-Cedars nayo inomlando ofakazelwe wokuhlinzeka ngezinsizakalo “zesoftware” ezizimele (ukubonisana) kumakhasimende ethu emazweni amaningi.
Njengoba imboni yezimoto yaseShayina (ikakhulukazi ingxenye ye-EV) yakhela ukuba khona kwamanye amazwe, bayanda abathekelisi nabasabalalisi baphesheya kwezilwandle bafisa ukuhlola amathuba amasha emakethe e-China.Ngaleso sikhathi, imisedari ikwazi ngokuphelele ukuyisiza ukuthuthukisa ibhizinisi lendawo, ngenxa yokuqonda kwethu okujulile isiko lamaShayina, ulwazi lwemboni olubanzi nokuxhumana okuqinile nemikhiqizo yendawo yezimoto.
Ngezansi kunezinhlobonhlobo zezinsizakalo zokubonisana eziwusizo nezizuzisayo esingazenza, kuphela ezithakazelweni zamakhasimende ethu:
1. Ukwesekwa okujwayelekile:
1.1 Ucwaningo ngemakethe yezimoto yaseShayina KANYE NOMA YIYIPHI i-automaker yasendaweni
1.2 Ukuqinisekiswa KWANOMA YILUPHI ulwazi.mayelana nenkampani noma isihloko
1.3 Izeluleko nosizo lokuxoxisana
1.4 Ukuqonda ngesiko lebhizinisi laseShayina
1.5 Phawula NGEZINYE izihloko ezihlobene
1.6 Izinguqulo (isiShayina/IsiNgisi)
1.7 Ukuhambela ingqungquthela egameni leklayenti
1.8 Ukuhlelwa kohambo ngaphakathi kweShayina
2. Ukuthola izinhlobo zamaShayina nokugcina ubudlelwano
2.1 Ukuncoma amabhrendi amakhandidethi
2.2 Ukuxhumana nabantu ababalulekile esigabeni se-int'l
2.3 Usizo ekufinyeleleni abaphathi abaphezulu beqembu
2.4 Usizo ekuxhumaneni kwansuku zonke
2.5 Usizo emhlanganweni nokuxoxisana
2.6 Izeluleko ngohlelo lwebhizinisi
2.7 Izeluleko mayelana nesivumelwano sokusabalalisa
2.8 Izeluleko mayelana nokulethwa nokuthunyelwa
Imisedari kuze kube manje isinikeze izinsiza zokubonisana, ezinemiphumela emihle kakhulu nokwaneliseka okuphezulu, kumakhasimende azinze eNetherlands, Denmark, Israel, Chile, njll.
Imali yesevisi ekhokhiswayo ngokuvamile ihlanganisa izinhlobo ezintathu: imali yempumelelo (ngomkhiqizo ngezwe ngalinye), imali ephansi (ngenyanga) kanye nemali yohambo (ngosuku).
Imininingo egciniwe
Isizindalwazi Sokuthekelisa (Nomkhiqizo) sihlelwa nyanga zonke ngokuhlaziywa kochwepheshe kwedatha Yezimpahla.Kubalulekile esinqumweni samasu sabathengisi baphesheya kanye nabasabalalisi bemikhiqizo yamaShayina.
Isizindalwazi siqukethe izinto eziyi-12 ezinolwazi oludingekayo ukuze kwaziwe ukuthi iyiphi inkampani noma umkhiqizo othumela kwamanye amazwe ukuthi hlobo luni lwezimoto kumaphi amazwe ngamaphi amanani futhi ngamayunithi amangaki.
Thumela Inyanga:01/2014.
Ikhodi ye-HS:87012000. Lena ikhodi yesistimu evumelanisiwe yamasiko.
Uhlobo Lwemoto:Ugandaganda weloli ozosetshenziswa emgwaqeni.Kusuka lapha ungakwazi ukwazi uhlobo, inhloso noma uhla lokufuduka.
Isigaba:Iloli.Ezinye izigaba zekholomu: Abagibeli, I-SUV, Ezentengiso, Ibhasi, Iloli njll. Futhi Imisedari ingabuye iyenze ngendlela oyifisayo ngendlela yamakhasimende ethu yokuhlukanisa izimoto.
Umthumeli kwamanye amazwe (Umkhiqizo):I-JAC.
Inkampani Ethekelisa:I-Shanghai Wanfa Auto Sales and Service Co., Ltd.
Ubuningi (Amayunithi):1. Ithuluzi elisebenzayo lokuhlaziya ukusebenza kokuthekelisa komkhiqizo ngokumelene nezimbangi zalo.
Iyunithi Inani (USD FOB):22,572.Amaklayenti angakwazi ukuxoxisana ngentengo enengqondo ye-FOB nomthumeli ngaphandle ngokusekelwe kule datha.
Inani (USDFOB):22,572.Thekelisa inani=ubuningi*inani leyunithi.
Izwe Lendawo:Oman.
Isifunda Somhlaba:Middle East Ezinye izifunda zale kholomu zifaka: I-Afrika, i-Asia (ngaphandle kweMpumalanga Ephakathi), i-Oceania, iNingizimu Melika, iNyakatho Melika, i-Central America kanye ne-Caribbean, i-European Union, i-Europe (Ezinye), njll.
Idolobha/Indawo:Anhui Hefei Abanye.Ungakwazi ukwazi lapho imoto ethumela ngaphandle yakhiqizwa.
I-MSRP Database ibala amanani okuthengisa asikiselwa ngumkhiqizi wawo wonke amamodeli wezimoto ezilula ezithengiswayo emakethe yasekhaya yaseShayina.Kudingeka ube nakho kulabo abafuna:
• Qonda ukuma kwemakethe kwezinhlobo zezimoto ezilula zamaShayina ezihlukahlukene.
• Zuza isandla esiphezulu engxoxweni ye-FOB nabathumeli bangaphandle abanamandla baseShayina.
Iqembu:Iqembu labazali.
Umenzi:Imboni yokukhiqiza.
Ibhrendi:Zonke izinhlobo zemikhiqizo yasekhaya yaseShayina (ngaphandle kwemikhiqizo yangaphandle).
Uchungechunge:Kubandakanya amamodeli amaningi ahlukene.
Imodeli:Kubandakanya izinguqulo eziningi ezahlukene.
Inguqulo:Kufaka phakathi ulwazi olufana nonyaka wemodeli, ukufuduka, ileveli yokunquma, njll.
I-MSRP (CNY):Umkhiqizi wenguqulo uphakamise intengo yokuthengisa yemakethe yase-China (intengo yayo ngemali yendawo).
I-MSRP (USD):Umkhiqizi wenguqulo uphakamise intengo yokudayisa emakethe yaseShayina (eguqulelwa kudola laseMelika).
I-FOB (USD):Intengo yenguqulo yethiyori (hhayi yangempela) ye-FOB yemakethe yaphesheya (ilinganiselwa ithimba le-Cedars Research).
Ingxenye:Kubandakanya imoto eyisisekelo, i-MPV, i-SUV kanye neminivan (ngaphandle kwezingxenye zamaloli namabhasi).
Izinga:Itholakala kuphela engxenyeni yemoto eyisisekelo;kufaka phakathi i-A00/mini, A0/encane, A/compact kanye ne-B/midsize.
Ithi.:Ukususwa kwenjini yenguqulo.
Sales Database
I-Sales Database ihlanganisa amanani okuthengiswa kwanyanga zonke azo zonke izimoto ezikhiqizwa e-China kuhlanganise nalezo ezinokuhlanganiswa kwe-CKD/SKD.Kungelinye lamathuluzi abaluleke kakhulu futhi awusizo ekuqondeni imboni yezimoto yaseShayina.
Kufanele kuqashelwe ukuthi ukuthengisa kubhekisela ku-Factory Delivery futhi kufaka phakathi ukuthunyelwa kwamanye amazwe, kodwa akufaki ukuthengiswa kwezimoto ezivela kwamanye amazwe.
Yonke imininingwane ithathwe kwa-CAAM, inhlangano eyinhloko yemboni yezimoto yaseChina.
Izici Eziyinhloko:Isifinyezo sibonisa idatha yokuthengisa evamile ngohlobo lwemoto, isegimenti nengxenye encane.
Isizindalwaziibala amanani entengo yenyanga yemodeli yezimoto nezinye izinkomba ezibalulekile (iqembu, umenzi, uhlobo, imvelaphi yomkhiqizo, uhlobo, ingxenye, ingxenye encane, uchungechunge, ukufuduka njll.).
Njengamanje, idatha yokuthengisa ye-Basic car, i-MPV, i-SUV ne-Crossover (i-Minivan) ngemodeli iyatholakala.Lezo zeloli noma ibhasi ngemodeli azitholakali.
Imibiko
I-Brand Assessment Report ihlose ukudweba isithombe esicacile sokwakheka kwemboni yezimoto yase-China.Umbiko uhlaziya futhi ulinganise zonke izinhlobo zezimoto ezilula ezivamile zase-China, okungezwe ngethebula lezinga elisebenzayo.
Okuqukethwe Okubalulekile:Ukubuka konke Kwemboni: ukuqoqwa okusheshayo kwephethini yokukhula kwemakethe yezimoto ezilula yaseShayina kanye nentuthuko enkulu;isib
Indlela Yokukala: Ukuhlaziywa kokuncintisana komkhiqizo okunezinhlangothi eziyisithupha kulo lonke uchungechunge lwenani;Izici ezibalulekile zempumelelo zifaka ukufaka uphawu, ukuphatha, ukuxhasa ngezimali, i-R&D.imikhiqizo, nokuthengisa;isib
Imiphumela Yezinga: Yethulani ithebula elihlanganisiwe lamaphuzu lawo wonke amabhrendi ezimoto ezilula ezijwayelekile zase-China;hlinzeka ngokuhlaziywa okujulile komkhiqizo ngamunye;isib
Isisindo Esivumelana Nezimo: Umbiko ulekelelwa ngethebula lezinga elisebenzisanayo elivumela iklayenti ukuthi lilungise izisindo zobukhulu kanye nezisindo ezincane ze-sub-dimension ngokuya ngezimo zabo ezithile.
Umbiko we-OEM unikeza umbono we-panoramic womkhiqizi wezimoto wase-China, okuhlanganisa umlando wayo wokukhula, ubunikazi bokulingana, uhlelo lomkhiqizo, umthamo wokukhiqiza, ukusebenza kokuthengisa, imiphumela yezezimali, ikhono le-R&D, ukuhlaziywa kwe-SWOT, njll.
Uhlolojikeleleinikeza ulwazi oluyisisekelo lwe-OEM isb. isikhathi sokusungulwa, inani labasebenzi, umthamo wonyaka, njll.
Umlandoibuyekeza futhi ibone ngeso lengqondo ukuvela kwe-OEM.
Izikhumbuzoibala yonke imicimbi emikhulu, okuhlanganisa i-R&D, HR, utshalomali, imikhiqizo emisha nezinqubomgomo zokumaketha zeminyaka emibili yakamuva.
Yabelana ngesakhiwoichaza ubudlelwano bokulingana be-OEM nezinkampani ezingaphansi kwayo ezihlukene kanye nebhizinisi elihlanganyelwe.
Ukuthengisayeminyaka emihlanu yakamuva ibonisa ukusebenza kwemakethe kwangempela kwe-OEM futhi ingase ibonise inkambiso yayo yesikhathi esizayo.
Idatha yokuthengiswa kwezimoto zezentengiselwano ikhombisa ukusebenza kwayo kwangempela emakethe yasekhaya, kuyilapho idatha yokuthekelisa ibonisa iphesenti lokuthekelisa kwakho konke okuthengisiwe.Abafundi bangaba ne-anidea kalula ukuthi i-OEM igcina isivinini sokukhula esinempilo noma cha.
Umthamo wokukhiphayo, uma iqhathaniswa nevolumu yokuthengisa, ingabonisa ukuthi i-OEM isebenzise ngokugcwele umthamo wayo noma cha, okungase kuthikameze amandla ayo ezezimali.
Phesheya kwezilwandleizitshalo ziyingxenye esemqoka yesu le-OEM lokukhulisa umhlaba wonke.Njengoba amazwe enyusa amanani entengo yokungenisa kwamanye amazwe ukuze avikele izimboni zawo zezimoto zasendaweni, ama-brand aseShayina angase asheshise ukwenziwa kwasendaweni ngokwakha izinsiza eziningi zakwamanye amazwe.
Umbiko wezezimaliifingqa ukusebenza kwezimali kwakamuva kwe-OEM kweminyaka emihlanu, ngokusho abafundi abangathola ngakho ukuthi iyayenza yini imali futhi iyathuthukisa inzuzo.Ishadi lentengo yesitoko libonisa ukuthi abatshalizimali baseShayina banokuzethemba yini esitokweni noma cha.
I-R&Dikhono lihlola ulwazi lwezobuchwepheshe lwe-OEM kanye nohlelo lwayo lokwethulwa komkhiqizo.Ingabikezela ukuthi i-OEM izokwazi yini ukugcina noma ukuthuthukisa isimo sayo semakethe esikhathini esizayo.
I-SWOT(amandla, ubuthakathaka, amathuba nezinsongo) kuwukuhlaziya yonke indawo, okuphrofeshinali kanye nenhloso yesimo samanje se-OEM, okusekelwe kulwazi oluqinile lwemboni ye-CEDARS kanye nedatha eqinisekisiwe.
12.Amazwanahlanganisa isu lokukhula le-OEM lesikhathi eside nokubuyekezwa okufushane okuvela ku-CEDARS.
Ukuhluka kombiko
Idatha evela emithonjeni egunyaziwe (isb i-CAAM kanye neCustoms):
Imiphumela yezezimali ifakiwe (yezinkampani ezisohlwini kuphela):
I-Price Report ihlaziya umehluko we-MSRP kanye nentengo elungiswe imishini yezimoto zabagibeli ezithengiswa e-China.Lolu lwazi olubalulekile lubalulekile ukuze abasabalalisi baqonde hhayi kuphela ukuma komkhiqizo kodwa nokunyakaza kokuncintisana kwamanani kwemikhiqizo abayimele.
Izimpendulo zemibuzo engezansi:
1. Kuyini ukuma kwemodeli ekhethiwe eShayina?
2. Iyiphi i-MSRP eqondile e-China yemodeli ekhethiwe?
3. Kuthiwani ngamamodeli aqhudelanayo?
4. Kuyini ukusebenza kokuthengisa kwale modeli nezimbangi zayo?
5. Kuyini ukumisa?
6. Kufanele kube yini inani le-FOB elinengqondo?
Ishidi 1: Isifinyezo Esiphezulu
i.Brand & Model.Umbiko uhlanganisa okungenani izimbangi ezi-5 ngokujwayelekile.Umbiko ungangeza noma ulungise uhlobo/imodeli ethile ngokwesidingo samakhasimende.
ii.I-MSRP emakethe yaseChina (CNY+USD), ngaphambi kokulungiswa kwenani nangemva kwalokho.
iii.Isilinganiso se-FOB USD, ngokusekelwe ezindlekweni ezihlobene nokuthunyelwa kwempahla okuvela e-China.(izindleko zifaka i-VAT, intela yokusetshenziswa, imajini yomthengisi wase-China, imali engaphezulu yemakethe yaseShayina, izindleko ezishintshayo zokuthekelisa nezinye izindleko).
iv.Izibalo zokuthengisa.
Izibalo zokuthengisa.
Imininingwane Yokucushwa Nokulungiswa Kwevelu.
Izici:
i.Enza ngendlela oyifisayo amamodeli.
ii.360° ukuqhathanisa.Okungenani amamodeli amahlanu esincintisana nawo avela eYurophu, eMelika, eKorea, eJapan naseChina.
iii.'Apple to Apple' ukuqhathanisa.
iv.Linganisela inani le-FOB eliphusile.
Umbiko Wemboni ufingqa ukuthambekela komnotho omkhulu waseShayina futhi unikeza ukuhlaziywa okujulile kokusebenza kwekota kwemboni yezimoto yaseShayina mayelana nokuthengisa, ukuthunyelwa kwamanye amazwe, ezezimali, imikhiqizo, izinqubomgomo, ukutshalwa kwezimali, njll. Lo mbiko uphinde ubuyekeze intuthuko yakamuva yemikhiqizo yasendaweni yaseShayina ekhethiwe.
Ucwaningo lwangokwezifiso luyatholakala:
Uhlelo olujwayelekile Lombiko Wemboni alubandakanyi ukuhlaziywa kwesifunda/umkhiqizo, kuyilapho ushicilelo lwalo olukhethekile lubandakanya ukuhlaziywa kwesifunda/komkhiqizo.
Ukuhlaziywa kwesifunda kuhlanganisa kufikela emazweni amathathu noma izimakethe endaweni ehambisanayo;kunezifunda eziyisishiyagalolunye emhlabeni jikelele: i-Afrika, i-Asia (Ngaphandle eMpumalanga Ephakathi), i-Central America ne-Caribbean, i-Europe (Ezinye), i-European Union, i-Middle East, iNyakatho Melika, i-Oceania, naseNingizimu Melika.
Ukuhlaziywa komkhiqizo kutholakala kuphela kumabhrendi asekhaya ase-China (i-Chery, i-Changan, i-Geely, i-Greatwall, njll.), futhi ukusebenza kwezimali komkhiqizo kutholakala kuphela kubakhi bezimoto abahweba esidlangalaleni.
Okunamathiselwe ngezansi isampula Yombiko Wemboni.
Imibiko Yezezimali ikhishwa yizo zonke izinkampani zezimoto zaseShayina ezihweba esidlangalaleni e-Shanghai, Shenzhen, Hong Kong, New York nanoma yiziphi ezinye izimakethe zamasheya.Ziyithuluzi elibalulekile lokulinganisa impilo yezezimali yabakhi bezimoto okuhlanganisa inzuzo, ukukhula, izinga lesikweletu, njll.